When monitoring analyst ratings, investors can use the average brokerage recommendation score to determine the consensus view on the stock. The ABR is an average of the recommendations offered by research firms on a given equity. The ABR rank is displayed in the range of 1 to 5 where 1 indicates a Strong Buy and a rating of 5 represents a Strong Sell. While tracking shares of Thomson Reuters Corp (NYSE:TRI), we have noted that the current average broker rating is currently 2.5. Going further, we can see that 3 Wall Street analysts have given the stock a Strong Buy or Buy rating, based on analysts polled by Zacks Research.

One of the biggest downfalls of the individual investor is not being able to take losses when it becomes necessary. Of course nobody wants to take a loss, but the repercussions of not letting go of a losing stock can end up sealing the demise of the well-intentioned investor. Many professionals would probably agree that the pain of realizing a loss is more intense than the joy of picking a winner. Investors who become reluctant to sell losers may be delaying the inevitable and essentially suffocating the portfolio. Not addressing the losing side can have severe negative effects on the long-term health of the portfolio. Investors may have to find a way to face the music and sell when they realize that a trade has gone sour.

Shifting gears, we can see that the current quarter EPS consensus estimate for Thomson Reuters Corp (NYSE:TRI) is 0.34. This EPS estimate is using 2 sell-side analysts polled by Zacks Research. For the prior reporting period, the company posted a quarterly EPS of 0.12. As we move through earnings season, all eyes will be on the company to see if they can beat analyst estimates and show improvement from the last quarter. When a company reports actual earnings numbers, the surprise factor can cause a stock price to realize increased activity. Investors and analysts will be closely watching to see how the earnings results impact the stock after the next release. Many investors will decide to be cautious around earnings releases and delay buy/sell moves until after the stock price has steadied.

Viewing some popular support and resistance marks on shares of Thomson Reuters Corp (NYSE:TRI), we can see that the 52-week high is presently $53.97, and the 52-week low is currently $41.46. When the stock is trading near the 52-week high or 52-week low, investors may be on the lookout for a potential break through the level. Looking at recent action, we can see that the stock has been trading near the $49.12 level. Investors may also want to track historical price activity. Over the past 12 weeks, the stock has changed -4.83%. Looking further back to the beginning of the calendar year, we note that shares have moved 1.68%. Over the previous 4 weeks, shares have seen a change of -4.4%. Over the last 5 trading sessions, the stock has moved 4.8%. Investors will be monitoring stock activity over the next few days to try and gauge which way the momentum is shifting.

Defining specific goals and creating an overall stock trading strategy can be a big help for the individual investor. Some investors are only interested in buy and hold strategies, while others will opt to try and capitalize on short-term market movements. Investors may also decide to do a little bit of both. They may choose a selection of stocks that they plan on holding for a long time, and they may choose others that they plan on holding for only a short period of time. Whichever way the investor decides to go, they should be prepared to complete all the research. Whether they want to study the fundamentals, technicals, or both, finding quality stocks may be at the forefront of the search.

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